A custom app is built for one store and installed directly — perfect for bespoke features or private integrations. A public app is listed on the Shopify App Store, can be installed by many merchants, and needs review, billing and support. The choice depends on whether you are solving your own need or building a product.
Experts Cabin builds both, and can advise which route fits your goals and budget.
If you'd rather have experts handle it, that's exactly what we do. Tell us what you're building and we'll scope it out for you.
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