Not sure whether you need a public Shopify app or a custom one? The answer depends on whether you are solving your own store's need or building a product for many merchants.
Custom apps
A custom app is built for a single store and installed directly. It is ideal for bespoke features, private integrations, or connecting your store to your own ERP or CRM. No App Store review, no billing system to build — just the functionality you need.
Public apps
A public app is listed on the Shopify App Store and can be installed by many merchants. It needs to pass Shopify's review, handle billing, and offer ongoing support — but it can become a real product and revenue stream.
Which is right for you?
- Solving one store's problem? Build a custom app.
- Building a product for the market? Build a public app.
Experts Cabin builds both, and can advise which route fits your goals and budget before you invest.
If you'd rather have experts handle it, that's exactly what we do. Tell us what you're building and we'll scope it out for you.
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