What Is Shopify Online Store 2.0 and Why It Matters

Online Store 2.0 is Shopify's modern theme architecture, and it dramatically changed what merchants can do without a developer. If your theme predates it, upgrading unlocks far more flexibility.

The biggest win: sections everywhere

Before 2.0, sections only worked on the homepage. Now you can add, remove and reorder sections on product pages, collections, blogs and more — all from the theme editor, no code required. That means your team can restructure any page in minutes.

What else 2.0 brings

• Better metafield support for rich product content.
• App blocks — add app features via the editor, not manual code.
• A cleaner, faster developer experience.
• JSON templates for flexible page structures.

Should you upgrade?

If you are on an older theme, upgrading to a 2.0 theme (or rebuilding) gives your team independence and future-proofs your store for new Shopify features. It is one of the highest-value upgrades most older stores can make.

Experts Cabin builds and upgrades stores to Online Store 2.0 so your team can edit pages freely and your store stays modern.